The Impulse Buying Behaviour Marketing Essay.
This thesis aims to investigate the consumer behaviour behind impulse buying and find the views on the subject. Focus will be put on the consumer electronics industry, since little data.
The research on impulse buying behavior has many practical benefits and by revealing the relative importance of factors affecting the impulse buying behavior, the effective marketing strategies can be proposed to increase the volume of impulse purchases or on the other hand, the consumers can be helped to control their impulse behavior (lee et al., 1989).
Impulse buying behaviour can be defined as an unplanned purchasing method due to the emotional influence. With this research marketers and retailer will be able to reposition their strategy. Specifically, the research evaluates the importance of impulse buying behaviour in online and offline environment.
Impulse buying research lacks a theoretical and systematic approach in examining and integrating situational variables. This thesis aims to examine consumer impulse buying choice in various situations simultaneously through the identification of both external and individual determinants of impulse buying behaviour in each situation.
This thesis studies these factors behind purchasing decisions through personal, social and psychological factors of consumer buying behavior.
INDEX WORDS: Impulse buying behavior, Visual merchandising. COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by. thank my advisor, Dr. Burgess, and the members of my thesis committee, Dr. Hathcote and Dr. Kim for their help and guidance. I would also like to thank Dr. Hardin, who has.
The relationship between traditional visual merchandising and impulse buying behavior has been identified through several studies, but the relation between online visual mer-chandising and online impulse buying still lacks of research. In this thesis, elements of online visual merchandising are discussed based on traditional.